Apple has given us iMac, iPod, iPhone, iPad and these all are ground breaking products. All these products have dominated their respective category. What is the next product category should Apple revolutionise?
Apple has always believed in closed environment and it is quite visible from their products. Apple believes in end to end control over its products because this way they can ensure that customer gets best experience of our products. This end to end control and a closed system has allowed Apple to make great products which have made their mark in the world.
Integrating hardware and software is very important for great customer experience; this is visible from the Mac computer, iPod, iPhone, iPad where the hardware and software are seamlessly integrated. Controlling every aspect of a product is very important, as in the case of iTunes (Apple music store),where all music is available for customers at one place and at similar price point, this gives satisfaction and a great experience to apple customers.
Since the launch of televisions it has seen lot of upgrades from black and white to colour, from CRT to plasma and LCD and LED TV's. The interface has changed a bit with time but it is still fragmented and not uniform over the globe.
The next industry Apple should look to revolutionise should be Television industry. There are bunch of different options ranging from set top boxes, Apple TVs, Roku boxes etc. which people use for watching TV. The user interface on all these devices is not consistent and neither is the experience pleasant. There is a need of uniformity across the world for a better user interface and a better Television viewing experience.
Internet is something which is common to whole world and there is a set standard across the globe for internet cables and Wi-Fi routers. This could be a window for future of Television. A television set with built in Set top box and simple but interactive user interface which allows users to choose their content according to their likings, it is like having applications (channels) on your television which you want to watch. For this Apple will have to make direct contract with the Networks and buy television rights from them just as they did for music industry with iTunes. This will eliminate the cable operators who are middlemen in this industry.
This will be a new era for television. I am sure Apple is working on this project since long and a television from Apple is due in coming years if not months.
Please feel free to leave your thoughts about television from Apple or if you know about any of Apple's upcoming products in the comments section below.



